Foreword
Before users start reading a single word of text on a web-site, they are already judging the typography. More than any other design element, type sends instant messages about a site’s content and purpose. Is this digital environment designed for reading, shopping, or gaming? Is it meant for experiencing over time or cruising by in a minute or two? Is its primary function to lead you through a process (subscribing to a service or answering a survey), or does it aim to submerge you in content (reading an article, watching a video, or choosing a stock photo)? Typography—its size, style, and system—helps tell people what all this content is actually for.
The quality and tone of a website’s typography also sends instant messages about the ...
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