4. Choosing and Pairing Typefaces
Once you start down the road of looking at type as a tool and conveyance for communication, you turn into a new person: someone who has opinions about type. It’s a dubious honor, and your friends will only tolerate you for so long as you sound off on the typefaces used on various restaurant menus. Your new excitement about type may also make you look like you have “answers,” and we’ve already learned that that’s a can of worms. As soon as you get that reputation among friends and family, they will inevitably ask you the same question: “What’s a good font to use?” It’s a difficult question, because typefaces don’t exist in a vacuum. If you decided to make a painting, you probably wouldn’t start by asking an artist ...
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