3. Evaluating Typefaces
Type is a tool. You need to understand the components of a typeface family to evaluate its potential. When it comes to designing for various screen sizes, internet connections, and browser capabilities, the importance of the decisions you make is compounded. Having a working knowledge of how a typeface fits into those considerations as a design asset will help you make decisions beyond what you see on the surface.
In this chapter, we’ll look at some of the structural patterns in typefaces and see how they’re grouped and sorted. Then, we’ll examine what makes typefaces look the way they do from a visual and a technical perspective. But first, we need to talk about terminology.
Font Versus Typeface
Two common terms you’ll ...
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