Chapter Five. What’s the Problem?

A project is a problem scheduled for solution.

J.M. Juran

Organizations don’t undertake projects for the fun of it. Usually, projects come about because an organization has a problem it wants to solve, a business objective to achieve, or an opportunity to cash in on.

People love to solve problems—so much so, that they sometimes come up with solutions to problems that aren’t particularly troublesome. As they do with diseases, people often notice the symptoms first and only with analysis and diagnosis do they identify the underlying issue. Digging deeper to identify what a project is supposed to solve or achieve is crucial to success. As antibiotics won’t help a person who has the flu, the best solution to the wrong ...

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