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On Message by Theo Theobald

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Introduction

Noisy, isn’t it?

In every way our world has become a louder place to live and it’s going to get worse. It’s noisier in the sense that we are bombarded by more and more messages every day; everyone seems to be crying out for our attention. From politicians who want our support, to competitors shouting about their latest achievements, retailers with their ‘biggest ever sale’ and opinion-formers testing our judgement on fashion, attitudes and trends. And where are we in all this, where is our voice? How do we make ourselves heard?

As individuals we don’t have a limitless budget to mount a self-publicity campaign and in business we face competition from much bigger players, so we need to get smarter with our written communication: ...

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