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On Message by Theo Theobald

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Chapter Sixteen

Expanding creative horizons

Uniqueness is paradoxically our universally shared trait. No matter how many people populate the planet no two will ever be exactly the same, and it is this individuality which quite literally sets us apart from everyone else.

The highly energizing part of this is the realization that our idiosyncratic voice can be developed in a way which will never be copied and, if managed correctly, will be highly ‘readable’.

The process of this development would quite naturally sit within the domain we call ‘creativity’. The more we can expand on this, the greater potential impact of our messages. So this is a chapter which puts creativity under the microscope and attempts to make sense of it. Although finding ...

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