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On Message by Theo Theobald

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Chapter Two

This is new media

‘New’ doesn’t stay new very long any more, but so that we have a shared understanding of what the term means right now, this chapter concentrates on the latest developments in the communications spectrum, the vehicles we can use for our messages, alongside more traditional media.

This chapter offers an overview of channels which are currently available along with a critique on their usefulness. You will also find advice on how to set about the process of social networking in a measured way, which should bring better results for your future activity.

Blogs and tweets

Blogging takes its name from the amalgamation of ‘web’ and ‘log’ and refers to what amounts to an online diary of the user. There are no rules as to ...

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