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OCEB Certification Guide by Andrea Grass, Christian Weiss, Tim Weilkiens

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Chapter 2. Basic Principles of Business Management
Manager: The man who knows exactly what he cannot do, and finds the right persons to do it for him.
Philip Rosenthal
Appropriate communication with people from business departments is an essential success factor for BPM experts. Therefore it is necessary to establish a basic understanding of the vocabulary of concepts that they use. This chapter provides a rough overview of topics like management competencies, business strategy, market segmentation, SWOT analysis, value chains, cost types, and planning techniques.
Keywords: management competencies, business strategy, Porter's Five Forces, STEP analysis, market segmentation, SWOT analysis, value chain, break-even analysis, cross over analysis, network ...

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