This chapter describes the process of preparing for a future data services program in a library. It provides an overview of environmental scanning and highlights the major user groups and questions to consider when conducting an environmental scan. Next, the chapter outlines the levels of service possible for a data services librarian as conceived by Geraci, Humphrey, and Jacobs. Finally, it gives suggestions for marketing and promoting data services to the wider university community using conventional methods and Web 2.0 tools.
levels of service
marketing data services
promoting data services
What is the landscape for data services in ...