I want to talk about the positive, not the negative, about this issue.
—MARK MCGWIRE, PROFESSIONAL BASEBALL PLAYER
You don’t even have to know what it is you’re searching for. But you’ll know it once you find it.
—CRAIG NORRIS, CEO OF ATTENSITY
Awatershed occurred in the early 2000s, when the baseball players’ union finally acquiesced to a steroid-testing program. Baseball fans were losing faith in the integrity of the national pastime, and the scandal was fueled by a pair of sensational books: Juiced, in which All-Star slugger Jose Canseco exposed himself as the “Godfather of Steroids” and outed several well-loved ballplayers as dopers, and Game of Shadows, in which two San Francisco ...