Introduction
The time for theory is over. The time for action is now. We are in the midst of business turbulence and turmoil greater than we have ever seen before. Economic storms end, as they always do, but we will never go back to the good old ways of doing business. Today, competition is fiercer and more determined than ever. The challenges are greater and more demanding. The only way to survive and thrive will be to build a great business that can withstand the economic shocks of any market and rise to the top of its industry.
The market is flooded with business books that describe what an excellent business should look like. Descriptive information is enlightening and inspirational. It makes you want to be like the ideal leader running the ...
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