O'Reilly logo

Not for Free: Revenue Strategies for a New World by Saul Berman

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

2

Pricing Innovation

The prom king has always been able to rent a tuxedo for “the big event.” But what about the queen? Her choices are mostly limited to wearing something she already owns, borrowing from a friend, or buying an expensive new dress—imperfect options for the fashion-forward on a budget. No young woman wants to wear “this old thing” for a special event. A borrowed dress may not offer the best style-match or fit, and new dresses, as all parents of daughters know, can be shockingly expensive. And don’t forget that she still needs accessories.

Fashion start-up Rent the Runway has hit on a solution: fashion rental. Started by two newly minted MBAs who obviously learned something about business models, the new venture buys inventory ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required