Nonprofit Fundraising 101

Index

A

• Page references followed by fig indicate an illustrated figure.

A

• A/B email testing
• “ABC: Always Be Cropping” (Kawasaki)
• Aberdeen Group
• Accenture Consulting
• Achieve
• Advertisements. See Media sponsorships
• Advocates (Triple A framework for the Ask)
• AdWords
• AFP's 2014 Fundraising Effectiveness Survey Report
• Ali, Muhammad
• ALS Association
• Ambassadors (Triple A framework for the Ask)
• American Cancer Society (ACS)
• American Express
• American Marketing Association
• “Angels”
• Annual appeal campaigns: critical skills and competencies for successful
  • do's and don'ts for
  • as great way to connection with donors and potential donors
• Annual unrestricted donations
• APANO (Asian Pacific American Network of Oregon) case study
• API (application programming interface)
• Apple Watch
• Apps (mobile fundraising)
• APRA (Association of Professional Researchers for Advancement)
• Asker (Triple A framework for the Ask)
• Association of Fundraising Professionals
• Aubry, Rick: on earned income strategies
  • professional background of

B

• “B to the Y”
• Baby Boomers (born 1946-1964): critical skills and competencies for fundraising to
  • do's and don'ts of fundraising to
  • what fundraisers need to know about
• Ben & Jerry's Ice Cream
• Beneficiary testimonials
• Benefits (job)
• Beth's Blog: How Nonprofits Can Use Social Media (Kanter)
• Beyond Fund Raising (Grace)
• Big Duck
• Bill Bradley Presidential Campaign
• Bioneers
• Bittel, Lester R.
• Blackbaud
• Board chairs: creating a board development committee with focus on fundraising ...