You are previewing Nonprofit Fundraising 101.
O'Reilly logo
Nonprofit Fundraising 101

Book Description

Raise more money for your cause!

Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause.

Built upon the success of the best-selling Nonprofit Management 101, this easy to digest book provides practical, comprehensive guidance for nonprofit fundraising around the globe. With tips and tools, expert advice, and real-world insights from almost fifty industry leaders, this robust resource addresses the entire spectrum of fundraising for nonprofits, including:

  • Planning, hiring, and tracking progress
  • Individual donors, major gifts, events, and direct mail
  • Board and volunteer engagement
  • Foundation and government grants
  • Corporate partnerships
  • Online and email fundraising
  • Social media and mobile crowdfunding
  • Earned income and social enterprise

Written by and for front line practitioners and geared towards a global audience of emerging and established leaders, this field guide offers step-by-step formulas for success. Nonprofit Fundraising 101 features a foreword by fundraising guru and Soul of Money author Lynne Twist, insights from notable non-profit professionals such as CNN's Van Jones, and an afterword by Kiva.org Co-Founder & President Premal Shah.

This book also provides indispensible ideas and diverse case studies ranging from grassroots efforts to the ALS Ice Bucket Challenge, and advice for organizations of all sizes and focus. Chapters are brief and easily digestible, featuring extensive resources for additional learning, concrete best practices, and pitfalls to avoid. Enjoy this must-read manual to learn tried and true ways to raise more money for your cause, nonprofit, or charity.

Table of Contents

  1. About the Book
    1. Book Overview and Purpose
    2. Book Structure and Style
    3. Common Themes
    4. Flow of the Book
    5. Fundraising Ethics
  2. Acknowledgments
  3. Foreword Discovering What It Means to Be a Fundraiser
  4. Part I: Planning for Success and Preparing Your Team
    1. Chapter 1: Creating a Fundraising Plan
      1. Introduction
      2. Critical Skills and Competencies
      3. Conclusion
      4. Do’s and Don’ts
      5. About the Expert
      6. Resource Review
    2. Chapter 2: Hiring and Training Development Staff
      1. Introduction
      2. Critical Skills and Competencies
      3. Conclusion
      4. Do’s and Don’ts
      5. About the Expert
      6. Resource Review
    3. Chapter 3: Engaging Your Board
      1. Introduction
      2. Critical Skills and Competencies
      3. Conclusion
      4. Do’s and Don’ts
      5. About the Expert
      6. Resource Review
    4. Chapter 4: Volunteer Fundraising
      1. Introduction
      2. Critical Skills and Competencies
      3. Examples of Volunteer Activities
      4. Conclusion
      5. Do’s and Don’ts
      6. About the Expert
      7. Note
      8. Resource Review
  5. Part II: Building Your Toolkit and Tracking Progress
    1. Chapter 5: Prospecting and Donor Research
      1. Introduction
      2. Critical Skills and Competencies
      3. Conclusion
      4. Do’s and Don’ts
      5. About the Expert
      6. Resource Review
    2. Chapter 6: Donor Databases and CRM
      1. Introduction
      2. Critical Skills and Competencies
      3. Conclusion
      4. Do’s and Don’ts
      5. About the Experts
      6. Resource Review
    3. Chapter 7: Measuring Impact: Data, Stories, and Organizational Dashboards
      1. Introduction
      2. Critical Skills and Competencies
      3. Conclusion
      4. Do’s and Don’ts
      5. About the Expert
      6. Resource Review
  6. Part III: Individual Donors
    1. Chapter 8: Grassroots Fundraising: Building Your Donor Pyramid
      1. Introduction
      2. Critical Skills and Competencies
      3. Conclusion
      4. Do’s and Don’ts
      5. About the Expert
      6. Resource Review
    2. Chapter 9: Major Donors: Building Relationships, Making the Ask, and Stewardship
      1. Introduction
      2. Critical Skills and Competencies
      3. Conclusion
      4. Do’s and Don’ts
      5. About the Expert
      6. Resource Review
    3. Chapter 10: Direct Mail: The Ins and Outs
      1. Introduction
      2. Critical Skills and Competencies
      3. Conclusion
      4. Do’s and Don’ts
      5. About the Expert
      6. Resource Review
    4. Chapter 11: Year-End, Annual Appeals, and Membership Campaigns
      1. Introduction
      2. Critical Skills and Competencies
      3. 2. Understand Your Donors
      4. Conclusion
      5. Do’s and Don’ts
      6. About the Expert
      7. Resource Review
    5. Chapter 12: Event-Based Fundraising
      1. Introduction
      2. Critical Skills and Competencies
      3. Conclusion
      4. Do’s and Don’ts
      5. About the Experts
      6. Resource Review
    6. Chapter 13: Runs, Walks, and Rides: Community-Based Fundraising
      1. Introduction
      2. Critical Skills and Competencies
      3. Help People Overcome the Fear of Asking
      4. Ask for More Than Money
      5. Make Them Storytellers
      6. Be There
      7. Conclusion
      8. Do’s and Don’ts
      9. About the Expert
      10. Resource Review
    7. Chapter 14: Fundraising Across the Generations: Millennials, Baby Boomers, and More
      1. Introduction
      2. Critical Skills and Competencies
      3. Conclusion
      4. Do’s and Don’ts
      5. About the Experts
      6. Resource Review
  7. Part IV: Online Fundraising
    1. Chapter 15: Maximizing Website Donations
      1. Introduction
      2. Critical Skills and Competencies
      3. Conclusion
      4. Do’s and Don’ts
      5. About the Expert
      6. Resource Review
    2. Chapter 16: Fundraising with Email
      1. Introduction
      2. Critical Skills and Competencies
      3. Conclusion
      4. Do’s and Don’ts
      5. About the Expert
      6. Resource Review
    3. Chapter 17: Social Media and Crowdfunding for Your Cause
      1. Introduction
      2. Critical Skills and Competencies
      3. Conclusion
      4. Do’s and Don’ts
      5. About the Experts
      6. Resource Review
    4. Appendix: Practical Tips for Key Social Media Platforms and Crowdfunding Case Study
      1. Facebook
      2. Twitter
      3. LinkedIn
      4. YouTube
      5. Instagram
      6. Pinterest
      7. Prepare in Advance
      8. Events Drive Results
      9. Secure Marketing Trades
      10. Engage Businesses
      11. Recruit Celebrities and Influencers
      12. Experiment with Social Media
      13. Note
      14. Simplify Your URL
    5. Chapter 18: Mobile Fundraising
      1. Introduction
      2. Critical Skills and Competencies
      3. Conclusion
      4. Do’s and Don’ts
      5. About the Experts
      6. Resource Review
  8. Part V: Foundations
    1. Chapter 19: Research, Getting in the Door, and Securing an Invitation to Apply
      1. Introduction
      2. Critical Skills and Competencies
      3. Conclusion
      4. Do’s and Don’ts
      5. About the Experts
      6. Resource Review
    2. Chapter 20: Government Grants
      1. Introduction
      2. Critical Skills and Competencies
      3. Conclusion
      4. Do’s and Don’ts
      5. About the Expert
      6. Resource Review
    3. Chapter 21: Writing a Winning LOI and Proposal
      1. Introduction
      2. Critical Skills and Competencies
      3. Conclusion
      4. Do’s and Don’ts
      5. Resource Review
    4. Chapter 22: Tracking Progress and Reporting Back
      1. Introduction
      2. Critical Skills and Competencies
      3. Conclusion
      4. Do’s and Don’ts
      5. Resource Review
  9. Part VI: Corporate Support
    1. Chapter 23: Sponsorships
      1. Introduction
      2. Critical Skills and Competencies
      3. Conclusion
      4. Do’s and Don’ts
      5. Resource Review
    2. Chapter 24: Cause Marketing Partnerships
      1. Introduction
      2. Critical Skills and Competencies
      3. Conclusion
      4. Do’s and Don’ts
      5. Resource Review
    3. Chapter 25: In-Kind Fundraising and Media Sponsorship
      1. Introduction
      2. Critical Skills and Competencies
      3. Conclusion
      4. Do’s and Don’ts
      5. Resource Review
  10. Part VII: Unlocking Social Enterprise
    1. Chapter 26: Earned Income Strategies
      1. Introduction
      2. Critical Skills and Competencies
      3. Conclusion
      4. Do’s and Don’ts
      5. Resource Review
  11. Afterword Finding Your Path
  12. Closing Thoughts
  13. Book Partners
    1. Book Sponsors
    2. Publication Partner
    3. Book Partners
  14. About the Authors
  15. Index
  16. EULA