6. Most Important Trend: Typographic Independence
In the past, our design choices were limited. First, our font choices were limited to whatever our typesetter had decided to include in her library. Her choices were usually the most mainstream, commercially acceptable, and popular font designs. Now, with the large commercial libraries, freeware, and shareware (and all of them available online), our choices are almost unlimited. If you think you’re going to run out of choices, you can create your own font design.
Next, we were limited by time and budgets. Okay, those limitations are still there, but they’ve been minimized by our ability to experiment, create, and produce typographic design on our computers for a fraction of the time and money ...
Get Non-Designer’s Type Book, The, Second Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
