Non-Designer’s Type Book, The, Second Edition

Analyze Your Project

• Know your output method and final reproduction process, and narrow your choices down to appropriate faces that will retain their design qualities. (Reread, if necessary, Chapters 2 and 3 on readability and legibility.)

• Decide on the look you want to convey, then narrow your choices to the distinctive or the invisible (or a combination that is exciting and still readable).

• If you use more than one face, make sure the fonts are decidedly different from each other. If you have chosen a beautiful oldstyle for the body text, try a bold sans serif for headlines. (If you haven’t yet, you might want to read another book of mine, The Non-Designer’s Design Book. The second half of the book focuses on the specific issue of combining ...