Chapter 28. Don’t be a Wimp!
Type has just recently become a household item. The media tells us that people are reading less and less, yet type is becoming more and more important. How many typefaces could you name ten years ago? How many do you now have on your computer? How many billboards, book covers, t-shirts, and ice cream containers do you now look at and wonder what the typeface is?
A result of this increased awareness of typography is increased power and strength of printed words. Everyone is more conscious of the words —not just what they say, but how they are presented. Type is art, but art with a clear purpose. The next chapter talks about evocative typography, and about choosing typefaces that reinforce your message. But in this ...
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