Break the Rules
Occasionally you may want to create some dynamic display of type and you need a condensed or extended version, but it doesn’t exist or it isn’t enough. It’s okay to break the rules, but break them with gusto! Make it look like you meant to distort the type. If it’s not obvious, the sophisticated reader (of whom there are more and more) will think you just didn’t know what you were doing. Don’t be a wimp!
If you’re going to distort type, then do it! Do it so it’s obvious—don’t pretend you’re not distorting it! Typefaces are Dulcimer (script), Eurostile Bold Extended Two, and Bad Copy.
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