Non-Designer’s Type Book, The, Second Edition

Corrections

Sometimes, especially in decorative type or logos, the characters are not exactly where you want them. So use your baseline shift to adjust their positions. Remember one of the Rules of Life: You are never stuck with anything. Get busy. Get creative.

This is the way the text set as I simply typed it. I wanted the apostrophe lower and the Z to come down a bit to balance the word. Typefaces are Las Bonitas Bold and Schmelvetica.	That’s better, and that was easy.