Book description
Seven years is a long time in any industry, but when it comes to the worlds of design and technology (and particularly the point at which the two merge), it's an eternity! No wonder, then, that you (and about a million other readers!) have been eagerly awaiting this latest update to Robin Williams' enormously popular Non-Designer's series. In these pages, Robin defines the principles that govern type as well as the logic behind them so that you learn not just what looks best but why on your way to creating effective print and Web pages. Each short chapter in this thoroughly updated guide (which includes new coverage of typography in Adobe InDesign and Mac OS X) explores a different type secret or technique, including understanding legibility and readability; tailoring typeface to a particular project; mastering pull quotes and captions; working with spacing, punctuation marks, special characters, fonts, and justification; and more. The nonplatform- and nonsoftware-specific approach and Robin's lively, engaging style make this a must-have for any designer's bookshelf!
Table of contents
- Copyright
- Introduction
- Training your Eye
- Review
- A Brief History of Type
- Readability and Legibility
- Punctuation
- Expert Type
- Spacing
- Details
- Special Effects
-
Typographic Choices
- Evocative Typography
-
Choose a Typeface
- Remember Those Categories of Type?
- Questions About Your Project
- Quality
- Less than Very High Quality
- Is There an Extensive Amount of Text to Read?
- Are you Cramped for Space, or do You Need to Fill Space?
- Is the Purpose of the Piece Rather Sedate, or can the Text be a Little Playful?
- Is the Project to be Skimmed or Really Read?
- Evocative Typography
- An Exercise and Method
- Telltale Signs of Desktop Publishing
- Trends in Type, by John Tollett
- Glossary of Type Terms
- Other Info
- About the Author
- About this Book
Product information
- Title: Non-Designer’s Type Book, The, Second Edition
- Author(s):
- Release date: September 2005
- Publisher(s): Peachpit Press
- ISBN: 9780321303363
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