Contents
A NOTE TO HEALTH AND WELLNESS PROFESSIONALS
CHAPTER 1. It’s Not About the Sweat
The Health and Fitness Message Isn’t Working
Doing What You Enjoy Is a Better Motivator for Exercising—and It Works
An Individualized Program That Changes Lives
CHAPTER 2. Escaping the Vicious Cycle of Failure
What Does Exercise Mean to You?
Why We Choose the Wrong Reasons for Exercising
Escaping Your Personal Vicious Cycle of Failure
Do You Just Need More Willpower?
CHAPTER 3. Motivation from the Inside Out
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