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No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump by Robert Slater

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Chapter 10. Heightened Demand, Persistent Debt

The Apprentice catapulted Donald Trump into supercelebrity status that surprised and delighted him. He had been well known before, so that was not new. What was new was how many who now knew who he was actually thought he was nice. In the past, even Trump understood that he often had as much notoriety as popularity.

His friends proudly proclaimed him the best-known person in America, employing the same exaggeration used so routinely by Donald Trump.

Certainly, more people knew who George Bush was; more knew who John Kerry was. But these were politicians. One of them was President of the United States. The other one wanted to become President.

But Donald Trump, a man who did not head a major corporation, ...

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