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No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump by Robert Slater

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Chapter 9. The Perfect Match

Donald Trump had been preparing his entire career for a starring role in some undefined capacity.

He had yearned to become a Hollywood mogul but chose real estate. Yet even when he became a real-estate developer, he made clear that one of his primary business strategies was to put show business into real estate.

It bothered him when people said that he pursued celebrity—but he certainly yearned to be famous, and when he became famous, he wanted to become even more famous.

Always searching for the next big project, always demanding of himself to be the biggest and the best, he cleverly positioned himself for whatever next would come along, hoping that it would spread his name and that it would give the name Trump an even ...

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