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No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump by Robert Slater

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Chapter 7. Student of the Media

Most business leaders shun publicity for what they believe are the best of reasons.

Their corporate cultures encourage teamwork, not ego-boasting, and they do not want to seem as if they are trying to burnish their egos.

It is hard to imagine most other business leaders engaging in the kind of personal marketing that has become the trademark of Donald Trump. Most CEOs are eager to downplay their own personal accomplishments and want to make sure that the rest of their teams get due credit for what the company has achieved. Many business leaders run publicly held companies. The last thing they want to do is say something in the media that offends their shareholders.

For Donald Trump, this is never an issue: He has less ...

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