You are previewing No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump.
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No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump

Book Description

In the wake of his incredibly successful TV show, The Apprentice, Donald Trump has gone beyond celebrity to become a true legend. He is the billionaire everyone recognizes, one whose name is its own global brand. Slater convinced Trump to give him unprecedented access: over 100 hours of private conversations and meetings. Wherever Trump went, Slater was there: as a 'fly on the wall' at secret deal-making sessions, on a Gulfstream jet trip to the dedication of Trump's newest skyscraper, everywhere. Slater interviewed 150 Trump employees and colleagues -- even top competitors such as Kirk Kerkorian and Steve Wynn. Now, he reveals the man in full: the businessman and dealmaker, strategist and survivor, celebrity and personality always striving for more attention and success, whatever the obstacles. Learn how Trump transformed himself from an unknown local real estate developer to a global magnate. See how he really does business, discovering lessons that go far beyond anything he's let the public see before. Witness his brilliant media management; watch him leverage his celebrity to save his casino business from billion-dollar debts,  twice. Most remarkable of all, discover how Trump really feels about his celebrity, his empire, his life.

Robert Slater was born in New York City on October 1, 1943, and grew up in South Orange, New Jersey. He graduated from Columbia High School in 1962 and graduated with honors from the University of Pennsylvania in 1966, where he majored in political science. He received a masters of science degree in international relations from the London School of Economics in 1967. He worked for UPI and Time Magazine for many years, in both the United States and the Middle East.

Table of Contents

  1. Copyright
    1. Dedication
  2. Advance Praise For No Such Thing as Over-Exposure
  3. About the Author
  4. Preface
    1. The Letter and the Phone Call
    2. An Unexpected E-Mail
    3. Controlling His Image
    4. The Phone Rings
    5. The Mercurial Man
  5. I. Forging an Image
    1. 1. Have You Seen My Ratings?
      1. Seventy-Third Richest in America
      2. The Multitasker
      3. That Cloud-Nine Feeling
      4. A Unique Figure
    2. 2. Behind Open Doors
      1. When the Cat Is Away
      2. No Lying on the Beach
      3. Your Curbs Don't Match
      4. It's His Money
      5. The Gatekeeper
  6. II. Seizing an Island
    1. 3. Marching Up Fifth Avenue
      1. Our Hero
      2. Four-Step Formula
      3. The Disciplinarian
      4. The Value of Winning
      5. Brick and Mortar
      6. Pass the Gravy
    2. 4. Changing a Skyline
      1. Just Donald and Me
      2. Donald, You're Crazy
      3. Trump to the Rescue
      4. Why Use Glass?
      5. Tallest Building in the World
  7. III. The Value of Celebrity
    1. 5. Conquering a Boardwalk
      1. A Breath of Fresh Air
      2. A Brilliant Decision
      3. You Don't Want to Be Forgotten
      4. The Madison Avenue Proposal
      5. Creating the Taj
      6. The Taj Gamble
      7. Get Off My Property
      8. The Name-Calling Battle
    2. 6. Fall and Comeback
      1. One Big Fairy Tale
      2. Suddenly Very Vulnerable
      3. I Wasn't There
      4. Gimme the Plaza!
      5. The Importance of Being First
  8. IV. The Nurturing of a Name
    1. 7. Student of the Media
      1. Why Cultivate the Media?
      2. Okay with Almost Any Story
      3. Running His Own PR Shop
      4. Respecting the Written Word
      5. The Value of Being Available
      6. Even Small Newspapers Count
      7. Hard to Avoid
      8. Upstaged by Princess Diana
      9. A Role He Had Come to Love
      10. I Will Sue Your Ass Off
      11. I'm Worth More Than You Say
    2. 8. Branding a Name
      1. Creating a Public Persona
      2. The Carnival Barker
      3. I Have the Goods
      4. Pleasant Little Exaggerations
      5. A Brilliant Con Man
      6. Laser-Beam Consistency
      7. The Power of Television
      8. The Trump Factor
  9. V. Suddenly, a Household Name
    1. 9. The Perfect Match
      1. A Free Commercial
      2. Charismatic Billionaire
      3. How Bad Could It Be?
      4. The Last Big Mogul
      5. Too Quiet, Too Neutral
      6. A City That Eats People
      7. No Kick Out of Firing People
      8. Say You're Friends
      9. A Dramatic Entrance Down an Elevator
      10. And the Winner Is…
    2. 10. Heightened Demand, Persistent Debt
      1. Take a Time Out
      2. They Won't Even Call
      3. Trump's House of Wings
      4. I Thought He Was Doing So Well
      5. A Difficult Day
    3. 11. No Such Thing as Over-Exposure
      1. High School with Her Grandparents
      2. Not Around the Corner
      3. Bizarre Feature
    4. Acknowledgments
    5. Endnotes
      1. Preface
      2. Chapter 1
      3. Chapter 2
      4. Chapter 3
      5. Chapter 4
      6. Chapter 5
      7. Chapter 6
      8. Chapter 7
      9. Chapter 8
      10. Chapter 9
      11. Chapter 10
      12. Chapter 11