Chapter 48. Develop Your Media Savvy
Today's world is connected by a vast media network. Sound bytes and images flash around the globe 24/7. Anyone with Internet access can read a dozen stories on a newsworthy—or not-so-newsworthy—event within minutes of its occurrence. In this world, the attention of the media is a two-edged sword that leaders need to handle with great care.
MacArthur was one of the 20th century's most media-savvy leaders. To be sure, he experienced both edges of the media sword, but he also clearly understood how to utilize the power of the media to achieve his goals.
MacArthur was introduced to the ways of the media in 1916, when he was given charge of the War Department's newly established Bureau of Information. He was, in ...
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