Chapter 10. Aim for Envelopment
“Hitting 'em where they ain't” offers an economical method for establishing a foothold in the market, but its greatest value is as a supporting move in the larger strategic goal of envelopment. Envelopment is the process of encircling a target, be it an enemy army or an economic market, and capturing it. Great leaders focus on driving toward strategic envelopments.
MacArthur used the “hit 'em where they ain't” (or “leap-frogging”) concept to economically accomplish the flanking moves needed to envelop and destroy his opponents:
The system was popularly called “leap-frogging,” and was hailed as something new in warfare. But it was actually the adaptation of modern instrumentalities of war to a concept as ancient ...
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