Chapter 7. Utilize Surprise
Surprise is a highly effective weapon in the strategic arsenal and can be a decisive factor in the success of organizational plans. It can confound competitors, undermine their defenses, and relegate them to playing catch-up. It can also delight customers, win their loyalty, and build market share. Smart strategists incorporate the element of surprise in their plans.
The advantage of surprise is a well-established, battle-proven fact of military strategy, so it is no surprise that MacArthur was a firm advocate of the principle. As you've seen, the plan for the Inchon invasion was rooted in the element of surprise. In fact, during the fateful conference that resulted in the operation's approval, MacArthur turned the ...
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