Chapter 3. Define and Pursue Victory

Every organization strives for victory in one way or another. Victory can mean winning a war, capturing market share, or reaching a fund-raising goal. But no matter how victory is defined, every successful organization must attain it. Leaders are responsible for defining what victory means, focusing the intention of the organization on it, and shepherding their followers in the quest to attain it.

MacArthur defined victory in various ways during his career. As Superintendent of West Point, victory meant producing a steady stream of new officers who were adept at modern methods of warfare and management. As Army Chief of Staff, victory meant maintaining the preparedness of the Army and Army Air Corps. And, ...

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