Book description
A polished and professional portfolio—including both print pieces and an online presence—is more important than ever for photographers and other creative professionals to make a great first impression and secure employment. This new edition of No Plastic Sleeves has been updated to address all facets of portfolio production, with a special focus on self-promotion and new information about blogs and social media’s role in the process. Including hundreds of photos, examples of successful design, and interviews with industry professionals, this text will guide you through the complete process of conceptualizing, designing, and developing all the interconnected aspects of your total portfolio package:- Objectively evaluate and edit your work
- Develop a distinguishing brand concept
- Understand and apply effective design strategies
- Design a tailor-made portfolio book
- Develop a comprehensive online portfolio
- Develop printed professional and promotional materials
- Utilize social media and self-promotion strategies
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Dedication
- Table of Contents
- Acknowledgments
- Authors’ Note
- Introduction
-
Step 1: Evaluate & Edit
-
Introduction
- What Constitutes an Effective Portfolio?
- Evaluate , Edit, and Define
- For the Photographer
- For the Designer
- Note: Rework!
- How to Start: Describe Yourself as a Creative
- Exercise : Reverse View/Reverse Roles
- Help : Get Feedback
- How to Sort Your Work
- Q&A: Interview with Mary Virginia Swanson, Marketing Consultant and Educator (© 2013, Mary Virginia Swanson)
- Q&A: Interview with Richard Grefé, Executive Director, AIGA
- Q&A: Interview with Joe Quackenbush, Associate Professor of Design at Massachusetts College of Art and Design
-
Introduction
-
Step 2: Branding
- Introduction
- Brand
- Discovery
- Inspiration
- Brand Attributes
- Brand & Concepts
-
Brand Identity
- Do You Need a Brand Identity?
- Verbal Components
- Visual Components
- Style Guide
- Logos & Brand Identity
- Q&A: Interview with Christine Pillsbury, VP, Group Director, Creative & UX, BEAM Interactive and Relationship Marketing
- Q&A: Interview with Shauna Haider, Graphic Designer, Nubby Twiglet, Portland, OR
- Q&A: Interview with Luke Copping, Photographer, Buffalo, NY
- Step 3A: Cover Design
-
Step 3B: Materials & Forms
-
Introduction
- Binding
- Glued Back-to-Back Binding
- Spiral Binding
- Covers : Softbound versus Hardbound
- Spine , Hinge, and Clasp: Closed versus Open
- Variation : Sewn or Stitched Bindings or Nonadhesive Bindings
- Wood , Metal, and Alternative Materials
- Windows , Cutouts, and Insets
- Accordion -Fold Bindings and Concertina Bindings
- Folded Pages and Inserts
- Flag Books
- Embossing
- Commercially Available Book Binding
- Consumer Retail Services
- Higher Quality Options
- Professional Services: Paperchase and Pitko Photobooks
- Print on Demand Magazines
- Color Management
-
Introduction
- Step 4: Layout & Sequence
- Step 5: Construction
-
Step 6: Online Portfolios & Blogs
- Define the Experience
- What You Need to Know
- Brand across Medium & Platform
-
Online Portfolios
- An Overview
- Connecting Your Brand to Your Site
- Concept & Personality
- First Impressions
- Technology, Trends, & Web Design
- Aesthetic Trends
- UI Design Patterns
- Development Trends & Tech Influences
- Type & Image
- Flash
- Taking Advantage of the Web
- Functionality
- Ease of Use
- Linking Content
- Test Your Site
- Representing You
- Staying Current
- Video
- Tablets
- Multi-Device & Mobile Trends
- Portfolio Content & Structure
- Blogs
- Online Portfolio Directories
- How to Make It Happen
-
Step 7: Promotional Materials
- Promotional Materials
- Promotional Works
-
Electronic Promotions
- E-Promos and Digital Downloads
- Mailings: Electronic vs. Hard Copy
- Online Resources: Using Social Media and Sharing Sites
- Facebook, LinkedIn and Google+
- Photo Sharing Sites
- Protecting Your Copyright
- Putting It All Together: James Worrell
- Audience and Networking
- Managing Social Media
- Making All the Pieces Work Together
- Professional Organizations and Networks
- Competitions as Marketing Tools
- Marketing Tactics for Designers
- Tip: Common Sense, Do Your Homework
- Resources for Finding Your Audience
- Photographer Representatives (Reps and Agencies)
- Creative Placement Agencies and Reps for Designers
- What Happens When it Works?
- Get Listed
- Showings and Exhibitions
- Q&A: Interview with Judy Herrmann
- Q&A: Interview with Bryn Mooth, former Editor, HOW Magazine
- Step 8: Professional Materials
- Endnotes
- Appendix A: Interviews
- Appendix B: Contributors
- Index
Product information
- Title: No Plastic Sleeves: Portfolio and Self-Promotion Guide for Photographers and Designers, 2nd Edition
- Author(s):
- Release date: June 2014
- Publisher(s): Routledge
- ISBN: 9781134649624
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