ENDNOTES
Step 2: Branding
1. Alina Wheeler. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands, p. 1. New York: Wiley, 2006.
2. Scott Bedbury. A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century, p. 15. New York: Penguin Books, 2003.
3. David Ogilvy. Ogilvy on Advertising, 1st Vintage Books edition, p. 14. New York: Vintage, 1985.
4. Doug Menuez. “On Chaos, Fear, Survival and Luck: Longevity Is the Answer,” Editorial Photographers, retrieved on October, 10, 2008; August 1, 2009, from http://www.editorialphoto.com/articles/doug_menuez/.
5. Alina Wheeler. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands, p. 6. ...
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