About the Author

Bart Gerardi is a program manager for an e-commerce company in the E-Commerce 50. He has been a consultant, manager, and leader for 15 years. Bart's love of bringing projects to market has spanned several companies, positions, and waves of Internet fads. Always on the lookout for new projects to run, he also manages the delivery of several teams bringing the next generation of e-commerce to the industry. Bart lives in the Boston area.

You can find more of Bart's writings at www.NoDramaPM.com.

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