Contents at a Glance
I Social Media Is for Hippies. Social Media Marketing Is for Business.
1 Ignore the Hype. Believe the Facts.
3 Your Competition May Have Already Kicked Your Ass
4 Here’s the Secret: There Is No Damn Secret!
II How Social Media Marketing Really Works
5 Make Some Noise: Social Media Marketing Aids in Branding and Awareness
6 It’s Your House: Social Media Marketing Protects Your Reputation
7 Relating to Your Public: Social Media Marketing and Public Relations
8 The Kumbaya Effect: Social Media Marketing Builds Community
9 It’s About Them: Social Media Marketing Drives Customer Service
10 Get Smarter: Social Media Marketing Drives Research and Development
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