Acknowledgments

Social media is a community first. One of the cool things about this community is that we help each other, even our competitors. So we want to thank some very special people who made this book possible.

First, thank you to Katherine Bull, our editor at Pearson, for making sure we could do our work and that we got our work done. Special thanks to Brandon Prebynski and Leslie O’Neill for the editing work that made the book so much better than it would have been. (We especially want to thank Leslie for being the willow in the windstorm of putting up with our grumblings.)

Thanks to Karen Annett for copy editing and making this book look so damn good, and to Betsy Harris for keeping us on task and making sure everything is done properly! ...

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