Table of Contents
I Social Media Is for Hippies. Social Media Marketing Is for Business.
1 Ignore the Hype. Believe the Facts.
Social Media and the Hype Cycle
The Problem with What Social Media Purists Preach
But Asking About ROI Is Asking the Wrong Question
Seven Things Social Media Marketing Can Do for Your Business
1. Enhance Branding and Awareness
6. Facilitate Research and Development
When You Add “Marketing,” It’s About Business
Today’s Consumer Is Different. You’re Still the Same Old Dinosaur.
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