Introduction
Welcome to NLP: The Essential Handbook for Business. Neurolinguistic Programming (NLP) is essentially a series of techniques, tools, and attitudes which help people to improve their results in all areas of life, including business and the workplace. This book has been written to help you to improve your results in your business or career, and to achieve the kind of improvements that tens (and probably hundreds) of thousands of people have experienced throughout the world, either directly from NLP training or from NLP-based coaching.
NLP was originally developed in the mid-1970s by John Grinder, an associate professor of linguistics at UCLA, and Richard Bandler, one of his star pupils. They began to inquire into how excellent communicators ...
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