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NLP for Rookies by LID Editorial

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CHAPTER 4

People buy people

Rapport

No business can operate without communication, and effective communication can only take place once a strong sense of rapport has been established. To buy into someone else’s ideas, opinion or influence, we must first buy into them, and this involves creating a strong element of trust and perceived mutual understanding and respect.

If you think about the people whom you’ve allowed to influence you and your decisions, what quality is it they possess that attracts you towards them, and what makes you buy into their concept again and again?

The friends we choose, as well as bosses, colleagues, clients, teachers, coaches, retailers and sales people, all of these individuals have the ability to influence your opinions, ...

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