Any business wanting to operate on an international level must be aware that not only do their potential clients, customers and colleagues speak in a different language, but also their cultures, traditions and methodologies may be significantly different as well.
The body language used within Western culture can often convey a completely opposite meaning within Eastern culture. In Western culture, direct eye contact is a sign of confidence, interest and honesty, while in many Eastern countries it is actually considered to be highly disrespectful, rude and arrogant. Imagine the effect this could have in a business meeting, if you had one side of the room trying their ...
No credit card required