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NLP for Rookies by LID Editorial

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CHAPTER 2

What do you reallywant?

The importance of having goals

All new companies start off with a business plan, a blueprint highlighting all the aspects of the company’s targets for the future business year. This detailed map provides the company with all the essential information it needs to begin achieving success.

A business plan contains:

Company objectives.

Direction.

Route on how to get there.

Details of the tools that are going to be needed.

What to expect at certain points along the way.

How and when to assess these objectives and recognize that they have been finally achieved.

Without a perceived destination, a company has no focus or direction, and will struggle to make any progress, let alone operate successfully. To ...

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