PART 1. THE WORLD OF BUSINESS ANALYSIS
As described in the Introduction, this Part will focus exclusively on the evolving role of the BA. We will not look at application of NLP to behavioural competencies identified through the review in this chapter until Part 3, after we have laid the foundations of NLP in Part 2. If you think that you already know where business analysis is going, then you could go straight to Part 2 or 3.
Rather than merely develop the business case for a stronger focus on behavioural competencies, which I believe is already well established in the executive layer of most organisations, I go further and map the evolutionary direction of the profession. Not long ago, some looked on it as an administrative role of listing ...
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