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NLP at Work: The Essence of Excellence, Third Edition by Sue Knight

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9Hypnotic language

Tread softly because you tread on my dreams.

WB Yeats, “He Wishes for the Cloths of Heaven”

People sometimes express concerns about the “programming” part of the name neuro linguistic programming, which may be associated with manipulation and brainwashing. Given that NLP is a powerful tool, they are right to be concerned. My approach with business is to make the unconscious conscious, on the basis that through conscious awareness we have choice. I also feel this is in line with the business goals of empowering and developing individuals through awareness and choice.

It is interesting, then, that the truth is that we are programming other people and ourselves most of the time. We are manipulating our own and others’ responses ...

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