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NLP at Work: The Essence of Excellence, Third Edition by Sue Knight

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7Metaphor: The key to the unconscious mind

Engaging the book as a listener forced me to consider the awesome power of metaphor, and how thoroughly it defeats our attempts to contain it.

Kathleen Norris, The Cloister Walk

When preparing for each race in the Olympic Games and subsequently receiving the gold medals for both the 100 metres and the 200 metres sprint, Jamaican runner Usain Bolt adopted the pose of an archer. And he did so in a playful way. This is a powerful metaphor: he was reinforcing his beliefs about his speed and the ease with which he was approaching the race, and at the same time communicating that to his competitors and the watching world. There was a lot of influence packed into that one posture.

WHAT IS METAPHOR?

A metaphor ...

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