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NLP at Work: The Essence of Excellence, Third Edition by Sue Knight

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5Enriched communication

Words as I speak or write them, make a path on which I walk.

Diane Glancy

Personal success relies largely on our ability to communicate. What we say matters little compared to how we say it, no matter what medium we use to convey the words.

The quality of language is one of the significant factors that make the difference between outstanding communicators and influencers and those who would aspire to achieve their standing but who do not ignite the hearts and minds of their listeners in the same way. When Barack Obama was campaigning for election as President of the United States, his name was linked to that of John F Kennedy, Martin Luther King and other great leaders as people with the ability to engage and inspire, ...

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