The appliances and machines around us will soon remember us individually and anticipate our needs.
Don Peppers and Martha Rogers, Enterprise One to One
Technology is becoming ever more intelligent at knowing and responding to, and influencing, our personal needs. In a culture so infused with technology, we had better be pretty smart at knowing our clients’ needs too. If we want to build lifelong relationships, either in our personal lives or, as is becoming the expectation, in our business lives, we need to learn how to read other people’s styles and requirements with ever-increasing sophistication.
The better able we are to identify needs, the better able we are to present ...