Nicely Said: Writing for the Web with Style and Purpose

Style Matters

You can’t see your readers. You don’t know how they’re feeling or what they’re going through. You can’t watch their expressions or make eye contact with them. So writing for them is a little bit of a puzzle.

Most companies fail at this. They don’t know how to talk to people like real human beings, and their content is confusing or unhelpful. Sometimes it’s even offensive. And that’s a genuine problem, because there’s no shortage of other things people can do or read online. You need readers to trust you.

With this book, our goal is to unravel the mysteries of the writing process and help you create useful and meaningful web content. Part of that is about asking the right questions. Part of it is about practicing and reading your ...