Chapter Eight. Sell It without Selling Out
Think about your favorite companies. What do they sell? What do you like about them so much? Now think about all the ways they communicate with you. Maybe you’ve been to their websites or seen their advertising campaigns. Or maybe you subscribe to their newsletters or follow them on social media sites. Chances are, they write in a way that’s consistent, friendly, and easy to understand. That’s part of why you love them and keep coming back.
Some people cringe at the idea of marketing. Many companies say and do obnoxious things to sell their products. But marketing doesn’t have to spin the truth, and it doesn’t have to be smarmy. If you’re uncomfortable with the idea of selling, read on. We’ll help you ...
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