Book conventions
This book has numerous references to the creation of complex tables, where categories are projected onto an x-axis and y-axis. For each resulting cell, a question (or set of questions) is considered. By systematically asking this question(s) for each combination, a holistic view of the environment can be built in various contexts. Generally Mircosoft’s Excel application is good at depicting matrix models as a spreadsheet.
For the sake of clarity, a shorthand notation has been developed to make it easier to communicate these large matrices. For example, the following shorthand would be used to depict a QoE Matrix.
How to Create: Quality of Experience Matrix
x-axis:BVC Category {BVC Subcategory}Research {Research}Sales and ...

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