Praise for Next Generation Business Strategies for the Base of the Pyramid
“Ted London’s and Stuart Hart’s insightful book explores with a fresh lens the challenges facing the economies and communities of the BoP, and offers long-term solutions based on joint value-creation rather than “fortune-seeking.” Today’s businesses must engage with these communities on a deeper level, to ensure equal understanding of the culture’s needs, how to educate BoP business owners, and to uncover ways to move forward—with sustainability as a top priority. This book makes an invaluable contribution to that end.”
—Fisk Johnson, CEO, S.C. Johnson
“Around the world, IFC’s clients are doing business in innovative ways that create market opportunity, provide goods ...
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