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Next-Day Job Interview , 2nd Edition by Michael Farr, Dick Gaither

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Chapter 3

Researching the Industry,Company, Job, andInterviewer

Employers point out that one of the most common mistakes job seekers make is coming to the interview without some knowledge of the company to which they are applying. “Know thyself” used to be the key phrase in career development. A good many people walk into the interview well prepared to speak about themselves and their accomplishments, but they lack adequate knowledge about the industry or field, the company and its culture, the demands of the job, and the interviewer. If knowledge is a driving force in interview success, job seekers without information on these four things will ...

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