| Tip 31 | Mind Your Head |
 | [ââWhite Belt] Your attitude affects both your productivity and your future all day, every day. |
In the 1990s Bare Bones Software released a text editor called BBEdit with the tagline âIt Doesnât Suck.â It retains the tagline to this day. Truly brilliant marketing. Whoâs their market? Programmers.
Programmers are a pessimistic and sarcastic lot. The vast majority will tell you about 100 things that suck for every one thing that doesnât. The highest praise a programmer will give a product is, âIt doesnât suck.â
Pessimist programmers are in good company. Iâve read various reports saying the vast majority ...
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